Evolution and Microgaming sign strategic deal
Published: 25/09/15[PR] Evolution Gaming, leading provider of Live Casino solutions, has signed an agreement with Microgaming under which Evolution will become the preferred provider of Live Casino services for Microgaming’s European-focused customers. As a result of the deal, Microgaming’s licensees (today globally running over 400 online gaming sites) will have the possibility to use the new Evolution-supplied service, with Betway being the first.
The Betway integration is already well underway. The high-profile sportsbook and gaming brand, who are the principal sponsors for English Premiership club West Ham United, will launch Evolution’s complete Live Casino offering across desktop and mobile in a number of markets, with priority being given to the UK and Belgium.
Betway will offer Evolution standard and VIP live games streamed from Evolution’s Latvia studio, as well as localised Live Casino services such as London Roulette, which are streamed from native speaking tables at Evolution’s Malta studio.
Jens von Bahr, CEO of Evolution, said: “This is likely to be one of the most significant strategic deals in the history of Live Casino gaming. In the past, Microgaming and Evolution have been competitors when offering Live Casino services to licensees. We know the high standards set by Microgaming, they are a giant in the gaming world, and we are proud to establish a close working relationship with them, with a single shared goal: to offer the world’s best Live Casino to Microgaming’s extensive licensee base.”
Roger Raatgever, CEO of Microgaming, commented: “Evolution’s 100% focus on B2B Live Casino provision, allied to their significant and sustained investment in skills and infrastructure, has made them a dominant player in Live Casino. Through the deal with Evolution, we can offer our operators a regulated, European-focused Live Casino experience. We offer a fully-rounded, unrivalled gaming offering to our clients, and this agreement cements our commitment to continually deliver this. We look forward to strengthening our relationship with Evolution in the future through the potential provision of Microgaming content via our Quickfire platform.”
Evolution expects a rolling migration, with its Live Casino services gradually being launched by many of the European-focused sites in Microgaming’s portfolio, contributing to Evolution’s and Microgaming’s growth over time.